- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jayaprakash, Y.T. (author) and Shoesmith, B. (author)
- Format:
- Book chapter
- Publication Date:
- 2007
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26122
- Subject Term:
- broadcasting, development, development communication, India, listenership, music, radio, radio programs, rural areas, rural communities, rural development, television, television viewing, traditional media, ethnic factors, indigenous media, and low-power radio
- Notes:
- Pages 43-53 in Linda K. Fuller (ed.), 2007/ity media: international perspectives, Palgrave Macmillan, New York City, New York. 258 pages.