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Audience participation and message effectiveness in radio broadcasting for health education: a case study from Nigeria

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Moemeka, Andrew A. (main author)
Format:
Book chapter
Publication Date:
2000
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
development, development communication, health education, health information, media effectiveness, message content, Nigeria, participation, radio, rural broadcasting, rural broadcasts, rural development, case histories
Notes:
Pages 219-245 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.