Farm papers or newspapers? An agency's inquiry on media and the reply thereto

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-09-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24894
    Subject Term:
    advertising, farm journals, media effectiveness, newspapers, rural communities, and marketing communication
    Notes:
    Special Bulletin No. 59. 3 pages., APA replies to question from an advertising agency about the relative merits of using state or national farm papers - or using newspapers in various trading centers.

    Tools