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Agency recognition

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Bulletin
Publication Date:
1917-12-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising agencies, ethical issues, farm journals, publishing
Notes:
Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.