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Selling the co-op image: co-ops' "junkyard dog" urges communicators to market values

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jorgensen, Nancy (main author)
Format:
Journal article
Publication Date:
2006-09
Published:
USA: Cooperative Communicators Association, Lubbock, Texas.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152
Subject Term:
appeals (message), cooperatives, message content, public information, public relations, trends, cooperative communication