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Usefulness of information sources in the promotion of hybrid rice program in the Philippines

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Radhakrishna, Rama (main author), Cidro, Dario A. (author), Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
URL:
http://www.aiaee.org/2006/Accepted/134.pdf
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150
Subject Term:
agri-marketers, crops, extension agents, farmers, information sources, media effectiveness, Philippines, print media, radio, rice, television, demonstration, brochure
Notes:
Retrieved June 16, 2006, Pages 134-142 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006., Traces differences between effectiveness ratings of farmers and extension agents.