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How Progressive Farmer magazine has responded to changes in the make up of rural residents

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Odle, Jack (main author / Progressive Farmer)
Format:
Abstract
Publication Date:
2004-11-08
URL:
http://www.ag.auburn.edu/aux/BC/pagesL1/2004conference/2004confpagesL2/2004finalreport/2004finalreport_eachperson/odlejack/odleabstract.doc
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148
Subject Term:
audience analysis, audience research, coverage, farm journals, history, message content, Progressive Farmer, reporting, rural areas, rural people, trends, trends in farm publishing
Notes:
Abstract of a presentation at the Butler/Cunningham Conference, Montgomery, Alabama, November 8-9, 2004. 1 page, Power Point visuals supported this presentation: Author describes editorial strategies for serving commercial farmers and others on "farms" as lifestyle, based on results of focus groups, surveys and other sources of audience feedback.