« Previous | of | Next »

Measuring ROI in communications through technology

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Green, Mark (main author / Osborn & Barr Communications)
Format:
Journal article
Publication Date:
2006-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
communication analysis, communication research, databases, economics of information, information storage and retrieval systems, management, value of information, information technology, marketing communication
Notes:
Offers suggestions for planning profitable uses of information technologies in agricultural marketing.