2 p., Rural radio is a vital communication tool for many developing countries. Despite the technological advances in the communication field, radio is still the most pervasive, accessible, affordable, and flexible mass medium available. In rural areas, it is often the only medium that can rapidly disseminate to large and remote audiences, critical information about markets, weather, crops and livestock production, natural resource protection. Rural Radio implies a two-way process, which calls for the active participation of the communities in the planning and production activities of the radio broadcasts. It is the expression of the community rather than a channel for the community. It promotes the exchange of views, brings people closer together, stimulates information, and enhances the value of local knowledge.
