Web site media relations: a new direction for agricultural public relations professionals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Flowers, Kelly Kirby (author), Ruth, Amanda (author), Bortree, Denise (author), Ford, Ross (author), and Braun, Sandra (author)
Format:: Journal article
Publication Date:: 2005
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22585
Journal Title:: Journal of Applied Communications
Journal Title Details:: 89(1) : 9-23
Subject Term:: information issues, information needs, information services, Internet, mass media, media relations, organizational communication, organizations, and web sites
Notes:: Reports on content analyses of Web sites used by Florida agricultural commodity organizations and identifies opportunities for meeting the information needs of media more effectively.

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