« Previous | of | Next »

The ability to relate: assessing the influence of a relationship marketing strategy and message stimuli on consumer perceptions of extension

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Telg, Ricky W. (main author), Irani, Tracy (author), Ruth, Amanda (author), Lundy, Lisa K. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143
Subject Term:
appeals (message), extension, extension communication, extension programs, extension services, marketing, message content
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 10 pages.