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Entertainment-education strategy in development communication

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Singhal, Arvind (main author), Usdin, Shereen (author), Scheepers, Esca (author), Goldstein, Sue (author), Japhet, Garth (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
Africa, developing countries, development, development communication, development issues, education, education programs, health education, health information, information issues, social marketing, television, television programming
Notes:
Pages 143-153 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.