Pages 539-543 in T.K. Warley (ed.), Agricultural producers and their markets. Oxford: Blackwell. 596 pages., Identifies needs for market intelligence, in terms of national concerns. Also describes these dimensions of market intelligence: (a) short-run news--to one week; (b) fairly short-run supply data--part of the production cycle; (c) middle run data, such as estimates of intent to plant or market--4-6 months; (d) long-run forecasts, from end of production period forward 10 years; (e) government price and production policies; and (f) consumer market news. "Middle and long-run information places a heavy burden on extension or advisory services."
