Selling the invisible product: how Georgia electric co-ops convinced consumers to "Join the Green Generation"

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-11
    URL:
    http://www.communicators.coop/cca_enews1-10.cfm
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21948
    Journal Title:
    CCA News
    Subject Term:
    advertising, campaign planning, campaigns, case studies, cooperatives, energy, environment, environmental communication, and cooperative communication

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