A consumer-based approach towards new product development through biotechnology in the agro-food sector

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spetsidis, Nickolas M. (author) and Schamel, Gunter (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21696
    Subject Term:
    biotechnology, consumer attitudes, consumers, food, food safety, marketing, public attitude, and genetic engineering
    Notes:
    Pages 63-79 in Vittorio Santaniello, Robert E. Evenson and David Zilberman (eds.), Market development for genetically modified foods. CABI Publishing, Oxon, United Kingdom. 318 pages.

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