Development communication campaigns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Snyder, Leslie B. (author)
- Format:
- Book chapter
- Publication Date:
- 2003
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
- Subject Term:
- campaign planning, campaigns, development, development communication, education effects, history, message content, participation, persuasion, roles, and social marketing
- Notes:
- Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
