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a| Radio active: advertising and consumer activism, 1935-1947
100
1
a| Newman, Kathy M.
e| author
4| aut
655
7
a| Book
260
a| USA
b| University of California Press, Berkeley, California.
c| 2004
520
a| Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
500
a| 237 pages
650
1
7
a| advertising
2| ACDC
650
1
7
a| consumers
2| ACDC
650
1
7
a| farmers
2| ACDC
650
1
7
a| history
2| ACDC
650
1
7
a| information issues
2| ACDC
650
1
7
a| interest groups
2| ACDC
650
1
7
a| listenership
2| ACDC
650
1
7
a| radio
2| ACDC
650
1
7
a| radio programs
2| ACDC
650
1
a| roles
650
1
a| rural broadcasting
650
1
7
a| rural broadcasts
2| ACDC
650
1
a| rural people
650
1
a| USDA
650
1
7
a| social movements
2| ACDC
852
a| Agricultural Communications Documentation Center, Funk Library, University of Illinois
c| COMMUNICATIONS 659.142N465r
910
a| ACDC
920
s| 2004
