- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dodd, Tim H. (author) and Morse, Steve (author)
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21584
- Journal Title:
- Journal of Consumer Marketing
- Journal Title Details:
- 11(2) : 17-24
- Subject Term:
- buyer behavior, buying behavior, consumption, coverage, education effects, food, food safety, health information, marketing, mass media, media effectiveness, reporting, and wine
