Improving user attitudes toward and readership of pesticide labels, Subreport II, The role of pesticide advertising in encouraging pesticide label reading

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
    Format:
    Report
    Publication Date:
    1972-08
    Published:
    USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20858
    Subject Term:
    advertising, chemicals, journals, message content, pesticides, risk communication, roles, safety, and farming journals
    Notes:
    21 pages

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