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Improving user attitudes toward and readership of pesticide labels, Subreport IV, The relative effectiveness of referents of fear appeals in pesticide safety communications

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Evans, James F. (main author), Read, Hadley (author), Salcedo, Rodolfo N. (author), Kong, Ana C. (author)
Format:
Report
Publication Date:
1972-08
Published:
USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137
Subject Term:
appeals (message), chemicals, message content, pesticides, risk communication, safety
Notes:
2 copies: one bound, the other unbound, 42 pages