- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, James F. (author), Read, Hadley (author), Salcedo, Rodolfo N. (author), and Kong, Ana C. (author)
- Format:
- Report
- Publication Date:
- 1972-08
- Published:
- USA: Office of Agricultural Communications, College of Agriculture -- Illinois Agricultural Experiment Station, Univeristy of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: C20854
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, chemicals, labeling, pesticides, readability, risk communication, safety, and legibility
- Notes:
- 3 copies: 2 bound, 1 unbound, 48 pages
