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Nine good headlines and why they were so profitable

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nicastro, Ernie (main author)
Format:
Commentary
Publication Date:
2002
URL:
http://www.emediaplan.com/admunch/ViewPoints/Article16.asp
Published:
Emediaplan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135
Subject Term:
advertising, appeals (message), message content, personnel management
Notes:
3 pages, India's first comprehensive online media planning system