Implementing strategic extension campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adhikarya, Ronny (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19797
    Subject Term:
    audience analysis, audience research, campaign planning, campaigns, communication planning, extension, and extension programs
    Notes:
    Pages 83-92 in Burton E. Swanson, Robert P. Bentz and Andrew J. Sofranko (eds.), Improving agricultural extension: a reference manual. Food and Agriculture Organization of the United Nations, Rome, Italy. 220 pages.

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