Publics, audiences and market segments: segmentation principles for campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunig, James E. (author)
    Format:
    Book chapter
    Publication Date:
    1989
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19724
    Subject Term:
    audience analysis, audience research, campaign planning, campaigns, diffusion, health education, and roles
    Notes:
    James E. Grunig Collection, Pages 199-228 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages

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