The knowledge-behavior gap in public information campaigns: a development communication view

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hornik, Robert (author / Annenberg School of Communications, University of Pennsylvania, Philadelphia, PA)
    Format:
    Book chapter
    Publication Date:
    1989
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19722
    Subject Term:
    campaign planning, campaigns, development, development communication, development issues, education effects, farmer education, information issues, rural development, social change, and social factors
    Notes:
    Pages 113-137 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages. (Sage Annual Reviews of Communication Research, Vol. 18).

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