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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Viswanath, K. (author), Finnegan, James R. Jr. (author), and Bracht, Neil (author)
Format:
Book chapter
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19720
Subject Term:
audience analysis , audience research , campaign planning , campaigns , communities , development communication , India , research methods , rural communities , rural development , Satellite Instructional Television Experiment (SITE) , and television
Notes:
Pages 54-84 in Charles T. Salmon (ed.), Information campaigns: balancing social values and social change. Sage Publications, Newbury Park, California USA. 306 pages
