Coping with stigma: challenges and opportunities

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Slovic, Paul (author) and Kunreuther, Howard (author)
    Format:
    Book chapter
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19694
    Subject Term:
    attitudes, chemicals, consumer attitudes, coverage, fruit, image, mass media, pesticides, public attitude, reporting, risk assessment, risk communication, and apples
    Notes:
    Pages 331-352 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Authors describe four strategies for coping with stigma. Examples of stigma include the Alar scare of 1989: "media-amplified stigmatization" of apples after CBS ran a news story on "60 Minutes" stating that the chemical Alar could cause cancer.

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