The California tobacco control program: a long-term health communication project

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Emery, Sherry (author), and Gilpin, Elizabeth (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19618
    Subject Term:
    campaign planning, campaigns, health education, tobacco, and health communication
    Notes:
    Pages 97-114 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

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