- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Scammon, Debra L. (author) and Mayer, Robert N. (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19565
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 24(2) : 33-44
- Subject Term:
- advertising, appeals (message), case studies, environment, environmental policy, government policies, marketing, and message content
