- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schuhwerk, Melody E. (author) and Lefkoff-Hagius, Roxanne (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19562
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 24(2) : 45-54
- Subject Term:
- advertising, appeals (message), attitudes, consumer attitudes, consumers, environment, environmental communication, environmental education, marketing, and message content
