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Oregon's vote to label genetically engineered foods: a case study of the media messages designed to influenced voters

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Doerfert, David L. (main author / Texas Tech University), Akers, Cindy (author), Haygood, Jacqui (author)
Format:
Paper
Publication Date:
2003-06-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125
Subject Term:
appeals (message), biotechnology, campaigns, food safety, labeling, mass media, media effectiveness, message content, nutrition labeling, risk communication, roles, genetic engineering
Notes:
32 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003