- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boynton, Robert D. (author), Blake, Brian F. (author), and Uhl, Joe N. (author)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16664
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 65 : 20-29
- Subject Term:
- advertising, appeals (message), buyer behavior, buying behavior, food, and message content
