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An independent service for pretesting media messages

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Smith, William (main author)
Format:
Journal article
Publication Date:
1980-07
Published:
International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, communication research, development, development communication, media research, message content, pretests, research methods, research organizations, rural development