A primer on social marketing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Helitzer-Allen, Deborah (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16492
    Journal Title:
    Development Communication Report
    Journal Title Details:
    69(2) : 7
    Subject Term:
    development, development communication, and social marketing

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