A new idea and a big campaign

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1911
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16436
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    22(8) : 82-86
    Subject Term:
    advertising, appeals (message), campaign planning, campaigns, message content, and paint

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