A letter to an advertiser in which "copy" is discussed from an advertising man's viewpoint

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1909-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16374
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(4) : 329-330
    Subject Term:
    advertising, appeals (message), audience analysis, message content, and marketing communication

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