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A letter to an advertiser in which "copy" is discussed from an advertising man's viewpoint

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrow, Marco (main author)
Format:
Journal article
Publication Date:
1909-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), audience analysis, message content, marketing communication