- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bennett, David S. (author)
- Format:
- Journal article
- Publication Date:
- 1977-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16282
- Journal Title:
- New Agriculture
- Journal Title Details:
- Fall/1977:9-14
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, image, public relations, rural-urban communication, and television
- Notes:
- 6 p.
