- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wansink, Brian (author / University of Illinois) and Kim, Junyong (author)
- Format:
- Journal article
- Publication Date:
- 2000-10
- URL:
- http://www.consumerpsychology.net/insights/pdf/marketingofbiotech.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15989
- Journal Title:
- Journal of Commercial Biotechnology
- Journal Title Details:
- 7(3):249-259
- Subject Term:
- attitudes, biotechnology, campaign planning, communication planning, consumers, public attitudes, risk communication, genetic engineering, and marketing communication
- Notes:
- 23 p.
