Taking it to the max: competitive marketplace, changing consumer needs make market research more valuable than ever

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Debbie (author)
    Format:
    Journal article
    Publication Date:
    2002-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14499
    Journal Title:
    Agri Marketing
    Journal Title Details:
    40(6) : 20-23
    Subject Term:
    audience analysis, audience research, chemicals, communication research, feedback, market analysis, pesticides, value of information, and market research

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