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Designing health communication campaigns: what works?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rogers, Everett M. (main author), Backer, Thomas E. (author), Soprory, Pradeep (author)
Format:
Book
Publication Date:
1992
Published:
International: Sage Publications, Newbury Park, CA.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication planning, development, health education, rural development
Notes:
181 pages