- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, Everett M. (author), Backer, Thomas E. (author), and Soprory, Pradeep (author)
- Format:
- Book
- Publication Date:
- 1992
- Published:
- International: Sage Publications, Newbury Park, CA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14451
- Subject Term:
- campaign planning, campaigns, communication planning, development, health education, and rural development
- Notes:
- 181 pages
