- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Valbuena, Victor T. (author)
- Format:
- Journal article
- Publication Date:
- 1991
- Published:
- India: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14359
- Journal Title:
- Interaction
- Journal Title Details:
- 9(1-2) : 168-189
- Subject Term:
- campaign planning, campaigns, case studies, communication planning, environmental communication, Indonesia, media effectiveness, Philippines, Thailand, and traditional media
