- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Intodia, S.L. (author) and Upadhyay, Rekha (author)
- Format:
- Journal article
- Publication Date:
- 1990
- Published:
- India: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14355
- Journal Title:
- Interaction
- Journal Title Details:
- 8(2) : 142-151
- Subject Term:
- campaign planning, campaigns, case studies, communication methods, communication planning, development communication, education effects, health education, media effectiveness, rural development, traditional media, and water quality
