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Pretesting communication material

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gupta, Pushpa (main author), Kothari, Kusum (author)
Format:
Journal article
Publication Date:
1990
Published:
India: National Council of Development Communication, Varanasi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), audience analysis, campaign planning, campaigns, communication planning, feedback, media effectiveness, message content, pretests, research methods