- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mathew, M. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14330
- Journal Title:
- Interaction
- Journal Title Details:
- 11(2) : 20-27
- Subject Term:
- campaign planning, campaigns, communication planning, family planning, health education, rural development, social factors, and social marketing