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Medium and the message: an Indian experience

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rao, Leela (main author)
Format:
Book chapter
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
case studies, development, development communication, educational media television, educational television, India, media effectiveness, rural broadcasting, rural development, satellite, Satellite Instructional Television Experiment (SITE), telecommunication, television
Notes:
Chapter 11 in Neville Jayaweera and Sarath Amunugama (eds.), Rethinking development communication. Asian Mass Communication Research and Information Centre, Republic of Singapore. 264 pages.