Mass communication and development: impact depends on strategies

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Wete, Francis N. (main author)

Format:

Book chapter

Publication Date:

1996

Published:

International

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

development, development communication, development issues, mass communication, mass media, media effectiveness, rural development

Notes:

First published in Africa Media Review, 3(1), 1988., Chapter 3 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.