Mass communication and development: impact depends on strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Book chapter
- Publication Date:
- 1996
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois
- Subject Term:
- development, development communication, development issues, mass communication, mass media, media effectiveness, rural development
- Notes:
- First published in Africa Media Review, 3(1), 1988., Chapter 3 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.