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When the media throws a slow curve, get ahead of it: marketing biotechnology to georgia media

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rahn, Dan (main author), Peppers, J. Faith (author), Omahen, Sharon (author), Haire, Brad (author)
Format:
Paper
Publication Date:
2002-02
URL:
http://agnews.tamu.edu/saas/2002/fpeppers.htm
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120
Subject Term:
biotechnology, campaigns, colleges, communication planning, conferences, image, information services, media relations, risk communication, universities, genetic engineering
Notes:
5 p., A paper presented to the Southern Association of Agricultural Scientists, Orlando, FL, February 2002