When the media throws a slow curve, get ahead of it: marketing biotechnology to georgia media

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rahn, Dan (author), Peppers, J. Faith (author), Omahen, Sharon (author), and Haire, Brad (author)
    Format:
    Paper
    Publication Date:
    2002-02
    URL:
    http://agnews.tamu.edu/saas/2002/fpeppers.htm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13763
    Subject Term:
    biotechnology, campaigns, colleges, communication planning, conferences, image, information services, media relations, risk communication, universities, and genetic engineering
    Notes:
    5 p., A paper presented to the Southern Association of Agricultural Scientists, Orlando, FL, February 2002

    Tools