Turned on or tuned out? Examining message effectiveness on awareness and attitudes toward low-level risks

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grantham, Susan (author) and University of Florida
    Format:
    Paper
    Publication Date:
    2002-02
    URL:
    http://agnews.tamu.edu/saas/2002/sgrantham.htm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13758
    Subject Term:
    appeals (message), attitudes, environmental communication, knowledge level, message content, pest management, public attitude, and risk communication
    Notes:
    8 p., Paper presented to the Southern Association of Agricultural Scientists, Agricultural Communications Section, Orlano, FL, February 2002

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