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Comparative approaches to segmenting publics in agricultural information campaigns

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shepard, Robin (main author)
Format:
Conference paper
Publication Date:
2000-08-09
URL:
http://list.msu.edu/cgi-bin/wa?A3=ind0101b&L=AEJMC&E=quoted-printable&P=10070199&B=--%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D_3181255%3D%3D_&T=text%2Fplain;%20charset=iso-8859-1
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, campaigns, communication planning, conservation, farmers, information sources, pollution, water, water quality
Notes:
Paper presented to the Science Communication Interest Group Association for Education in Journalism and Mass Communication Annual Conference, Phoenix, Arizona. August 9-12, 2000