Comparative approaches to segmenting publics in agricultural information campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shepard, Robin (author)
    Format:
    Conference paper
    Publication Date:
    2000-08-09
    URL:
    http://list.msu.edu/cgi-bin/wa?A3=ind0101b&L=AEJMC&E=quoted-printable&P=10070199&B=--%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D%3D_3181255%3D%3D_&T=text%2Fplain;%20charset=iso-8859-1
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13033
    Journal Title Details:
    5 page
    Subject Term:
    audience analysis, audience research, campaigns, communication planning, conservation, farmers, information sources, pollution, water, and water quality
    Notes:
    Paper presented to the Science Communication Interest Group Association for Education in Journalism and Mass Communication Annual Conference, Phoenix, Arizona. August 9-12, 2000

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