Targeting consumer targets: measuring advertising's effectiveness is really a big deal

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leake, Linda L. (author)
    Format:
    Magazine article
    Publication Date:
    2001-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12685
    Journal Title:
    Agri Marketing
    Journal Title Details:
    39(6) : 66-69
    Subject Term:
    advertising, audience research, communication research, evaluation, and feedback

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